Marketing crypto projects since 2013 · Chennai & Singapore

Crypto marketing from the teamthat builds the product.

We have run 500 campaigns and helped clients raise over $1 billion. What our competitors cannot say is that 250 engineers sit on the same floor, so nothing we promise about your token or your tokenomics goes out unchecked.

ISO/IEC 27001SOC 2 Type IIGoodFirms AwardClutch VerifiedCompliance reviewed in 40+ countries
13Years in crypto
500+Campaigns
$1B+Client raise
80+Tokens launched
380M+Community reach
40+Countries

Trusted by layer-1 ecosystems, funded startups and Fortune 500 brands

Why projects switch to us

Most crypto projects do not die because the code failed. They die because nobody showed up.

We started as builders in 2013, writing smart contracts and exchanges back when most agencies would not touch crypto. Then a pattern started repeating. Technically excellent projects were losing to louder, weaker ones.

So we built a marketing arm and made it the front door of the company. Marketing now leads every engagement, with engineers behind it who can verify what we are promising.

Attention you rent disappears.
Demand you build compounds.

What we do

Eight disciplines. All of them crypto native.

No generalist playbook retrofitted for Web3. The full breakdown sits on our crypto marketing agency page.

Crypto PR & Earned Media

Placements across 140+ premium crypto media partners, from tier-1 outlets down to the niche newsletters investors actually read. Narrative-led, strategically placed, never mass distributed.

Hedera: 96+ mentions in 10 weeks
Explore crypto PR →

KOL & Influencer Marketing

3,500 vetted crypto creators with combined reach of 2.2 billion, matched to your project by audience quality, holder relevance and campaign fit rather than follower count alone.

Audience fit scored on every creator
Explore KOL marketing →

Community Building

Telegram, Discord and X communities developed to survive beyond launch spike. Moderation structure, daily engagement formats, raid mechanics and retention loops.

380M cumulative community reach
Explore community management →

Token Launch & Presale

TGE, ICO, IDO and presale campaigns handled end-to-end. Narrative, launchpad placement, investor outreach, whitepaper positioning and launch-week execution coordinated around one market push.

$1B+ raised across client campaigns
Explore launch marketing →

Exchange Listing Marketing

Listing strategy paired with visibility, trading attention and market-momentum campaigns needed to turn the listing into steady market attention, supported by working relationships with Binance, BitMart and XT.

Direct exchange partner relationships
Explore listing services →

Crypto SEO & AI Search

Rankings to keep bringing targeted traffic after paid campaigns end, plus optimisation for how ChatGPT, Perplexity and AI Overviews pick which projects to recommend. Most agencies still ignore this.

Compounding, not rented, distribution
Explore crypto SEO →

Crypto Social Media

Daily account management across X, Telegram, Farcaster and YouTube. Threads, Spaces, memes and reply strategies to keep your project visible in the feed between major announcements rather than only on launch day.

3x retention achieved on social channels
Explore crypto social media →

Compliance Aware Messaging

Every campaign is reviewed against jurisdiction-specific regulation across 40 countries before publication. Your marketing stays conversion-focused without creating avoidable regulatory exposure.

Legal review on every asset
How we handle compliance →

Not sure what you need?

Tell us your project stage, whether that is pre-TGE, live token, or weak post-listing traction. We will send back the marketing moves we gotta prioritise first and the ones we should skip.

Free, no deck, 48 hour turnaround
Get your growth plan →
Proof, not adjectives

Campaign results we can show you.

Three of fourteen published marketing case studies. Every number comes from a live client engagement with a defined window.

NEAR Protocol
Layer 1 · Builder acquisition
5.2M
Impressions in 10 weeks

NEAR needed more builders to understand what the network offers and why it matters. We sharpened the positioning, then backed it with content, PR, KOL partnerships and steady community work.

740K+Reach
210K+Builders
118K+Views
Read the case study →
Hedera
Layer 1 · RWA visibility
240%
Visibility growth

Hedera had real momentum in real world assets but not the share of voice to match it. Positioning, content, PR and influencer voices more than tripled visibility inside a single quarter.

3.8M+Impressions
96+Mentions
11.6K+Connects
Read the case study →
Polygon
Layer 2 · GameFi & NFT
218%
Reach growth

Polygon asked us to raise the profile of its GameFi and NFT scene and bring more developers through the door. Twelve weeks of PR, KOL, community programs and outreach more than tripled reach.

2.4M+Impressions
18.3K+Connects
9.1K+Sign-ups
Read the case study →
All 14 marketing case studies → Also published: CNKT+, BALIVING, PROPDEFI, LEARN 360, ZAPME, TEZVERSE
Our clients

Ecosystems, protocols and Fortune 500 brands.

Beyond the campaigns above, eight more of the 800 projects delivered since 2013, each with what we actually did rather than just a logo.

Recent development projects

Platforms we shipped, not mockups we designed.

Six recent builds from our engineering practice. Tokenized real estate, layer-1 infrastructure, exchanges and Web3 super apps, all live.

Real Estate · RWAStoneForm
Tokenized real estate investment

Fractional property ownership through the STOF token

Global fractional real estate investment with DAO governance, quarterly dividend distribution and a compliance first onboarding flow for investors.

DAOGovernance
QuarterlyDividends
GlobalAccess
Layer 1Self Chain
Modular Web3 infrastructure

Keyless wallets and AI driven intent execution

A layer-1 blockchain built for intent based transactions, removing seed phrase friction with MPC keyless wallets and automating execution through an AI intent layer.

KeylessWallets
IntentExecution
L1Architecture
Telecom · Web3Zapme
Web3 telecom super app

Global eSIM and borderless messaging on the ZAP token

A blockchain backed telecom app delivering global eSIM numbers, borderless messaging and data connectivity, with crypto payments handled natively through the ZAP token.

eSIMGlobal
ZAPNative token
MultiRegion
BNB ChainPattieSwap
DEX and launchpad

Swaps, liquidity pools, farming and project launches

A decentralized exchange and launchpad on BNB Chain offering token swaps, liquidity pools, yield farming and a transparent launch pipeline for crypto startups.

AMMSwaps
FarmingYield
LaunchpadBuilt in
Ecosystem · L1AME Chain
Full blockchain ecosystem

An eight app suite running at 10,000 TPS

A complete blockchain ecosystem built on advanced computing infrastructure, covering wallets, an NFT marketplace, gaming applications and ecosystem tooling, stable under heavy traffic.

10KTPS
8Apps shipped
SuiteSuper app
EthereumPBMC
Commodity trading ecosystem

Tokenized settlement for physical commodity markets

An all in one crypto ecosystem bringing transparency to global commodity trading, with MultiSig wallet security, a native coin, tokenomics design and supply chain traceability.

60KWallet users
MultiSigSecurity
RWASettlement
All development case studies → Also shipped: Cheelee, Coastal Crypto EC, ESX Exchange, Trustlink, HUMXN, Greencity ICO
Marketing Backed by Engineering

Most crypto marketers have never shipped a smart contract.

Our marketers work with engineers who build tokens, smart contracts and blockchain platforms, so every campaign claim stays technically accurate. Need development too? The same team takes your project from product build through launch marketing.

01 / BUILD

Crypto Token Development

Tokenomics design, smart contract development, audit coordination and ICO, IDO or TGE launch infrastructure, followed by the campaign to bring your token to market.

  • 80 client approved tokens shipped
  • ERC-20, BEP-20, SPL and custom standards
  • Tokenomics modelling and vesting design
  • Third-party audit coordination
Explore Token Development →
02 / BUILD

RWA Tokenization

Platforms that bring real world assets on chain, covering gold, commodities and private credit, with the compliance layer and the investor narrative built together.

  • Our fastest growing practice
  • Asset backed token architecture
  • KYC and AML jurisdiction mapping
  • RWA specific investor marketing
Explore RWA Tokenization →
03 / BUILD

Real Estate Tokenization

Fractional property ownership platforms, white label or custom, with DAO governance, dividend distribution and the trust building campaign investors need first.

  • Shipped: StoneForm, BALIVING, PROPDEFI
  • Fractional ownership and dividend logic
  • White label platform available
  • Investor education campaigns included
Explore Real Estate Tokenization →
One vendor, one timeline, one accountable team.

When the team marketing your project works directly with the engineers developing it, campaign claims stay technically accurate, approvals move faster, and development-to-marketing handoffs do not slow the launch.

How an engagement runs

Four phases. You know what happens in each one.

Campaign sprints run eight to twelve weeks. You get a named strategist, a weekly dashboard, and a kill switch on anything not working by week four.

Week 1 to 2

Diagnose

Holder and community audit, competitor share of voice, a search and AI visibility baseline, and a technical review of your token or platform. You keep the findings whether or not you sign.

Week 2 to 3

Position

The one sentence your project wins on, stress tested against the tokenomics by our engineers, then compliance reviewed for every market you are targeting.

Week 3 to 8

Launch

PR, KOL, community, paid and listing activity executed together on a single calendar. Weekly reporting against agreed KPIs rather than vanity impressions.

Week 8 onward

Compound

SEO, AI search presence and community retention take over from paid spend, so visibility keeps growing after the launch budget stops.

Our Culture

The People Who Stayed Through Three Crypto Winters

From Chennai to Singapore, we are a team that mostly stays. GoodFirms named us Best Company to Work With.

250+ Specialists In-House
90+ Certified Experts
13 Years Running
Engagement models

Published starting prices. No "contact us for a quote".

Most crypto agencies hide pricing until they have qualified your budget. Here is where we start, so you can self select before the first call.

Growth Sprint

For pre TGE projects testing a narrative before committing real budget.
$7,500 / from
  • Positioning and messaging framework
  • Crypto PR, core media tier
  • Community setup and moderation
  • Curated KOL activations
  • Weekly reporting dashboard

Build and Market

For token, RWA or real estate tokenization projects that need both sides.
Custom / scoped
  • Token, RWA or real estate platform build
  • Smart contract development and audit
  • Full launch marketing program
  • Single team, single timeline
  • Post launch growth retainer

Development is quoted separately from marketing. Full deliverables per tier live on the crypto marketing agency page.

In their words

Founders on the record, on camera.

Not paraphrased blurbs. Every quote below has a video with a named founder attached to it.

As a growing company we needed a secure, scalable blockchain platform but had no in-house dev team. What stood out most was their proactive approach. They did not just execute requirements, they offered valuable suggestions and took initiative at every stage of our startup journey.
AnnieCEO, CRE7 Invest · Real estate tokenization
▶ Video
Blockchain App Factory developed customized solutions for us, a cryptocurrency exchange platform and an NFT product, and we are very satisfied, at a competitive price. We are glad to add new products to the market with the help of these experts.
Jose FloresCEO, Zircap · Crypto exchange
▶ Video
They brought me through the entire process as smoothly as possible and delivered everything I asked for on time. Working with a company like this gives me the sense of safety and security I need to bring back to my investors.
Layth SamarahCEO, MintySwap · Token launch
▶ Video
Why it is safe to hire us

Audited, certified, and partnered where it counts.

Crypto marketing has an unusually high proportion of agencies that take a deposit and vanish. Here is the paperwork.

ISO/IEC 27001

Independently audited information security management. Your unreleased contracts and launch plans stay confidential.

SOC 2 Type II

Continuous, verified controls over how we handle client data. Not a one time checkbox.

Exchange partners

Working relationships with Binance, BitMart and XT mean faster listing conversations than cold outreach.

Chain alliances

Polygon, NEAR, Algorand, Avalanche, Hedera and SKALE, which helps with grant programs and co-marketing.

Esteemed alliances and partners
Algorand
Soneium
NEAR
Avalanche
Hedera
SKALE
Oasis
CertiK
XT
BitMart
Binance
Polygon
Trusted, certified and recognised worldwide
Recognition logo
Recognition logo
Recognition logo
Recognition logo
Clutch
Our experts, your growth engine

Built by blockchain, Web3 and growth specialists.

Crypto projects launch better when strategy, technology and growth sit in the same room. These are the three people you will actually deal with.

Vimal Joseph

Vimal Joseph

Head of Sales
10+ years in sales, client strategy and Web3 growth

Helps founders and enterprise teams scope realistic growth plans and pick the right service path. The first call you will probably have with us.

Arun Kamala Santhanath

Arun Kamala Santhanath

Marketing Head
Crypto and Web3 go to market strategy

Architect of our go to market practice. Has directed launch campaigns across every major chain ecosystem we work with.

Mohamed Amar

Mohamed Amar

Business Development Manager
Web3 client growth and partnerships

Works with international clients from the first conversation through launch week, connecting founders to the right team internally.

Insights

What is actually moving the market.

We publish on what is happening now rather than evergreen filler, written by the people running the campaigns and shipping the contracts.

Crypto Telegram Marketing: The Growth, Monetization, and Attribution Playbook

Most crypto projects can tell you exactly how many people are in their Telegram group. Very few can tell you how many of those people…

Best Crypto Community Management Agencies in 2026: A Buyer’s Field Guide

Most crypto communities do not die loudly. They go quiet. The Discord still has 40,000 members. The Telegram still shows a green dot. But the…

ERC-3643 vs ERC-1400: Which Token Standard Is Best for Asset Tokenization?

Key Insights ERC-3643 suits tokenized assets that require verified investors, permissioned transfers, wallet recovery, freezes, and issuer-controlled actions across the asset lifecycle. ERC-1400 partition model…

Questions before the call

About Blockchain App Factory

Blockchain App Factory is a Web3 marketing and engineering company headquartered in Chennai, India, with a regional office in Singapore and operating since 2013. Part of Appstars Applications Pvt Ltd, we market and develop crypto tokens, RWA platforms, real estate tokenization platforms and exchanges with a 250-member team, including 250 certified blockchain experts.

We work with founders preparing tokens for the market, businesses tokenizing real-world assets or property, and established protocols looking to increase visibility, users or market activity after launch. Clients span 40 countries and include Polygon, NEAR, Aptos, The Sandbox, Hedera, McDonald's and Shell.

Most crypto agencies focus only on marketing. We combine campaign specialists with in-house blockchain engineers who understand tokenomics, smart contracts, exchanges and tokenized platforms. Technical claims can be reviewed internally before they reach investors, media or communities, helping campaigns stay accurate while supporting a 90% launch success rate.

We have run 500 marketing campaigns, with client projects collectively raising more than $1 billion. Our record includes 90 token launches, 380M+ cumulative community reach and 800+ Web3 projects since 2013. Published results include 5.2M impressions for NEAR, 240% visibility growth for Hedera and 218% reach growth for Polygon.

Yes. We develop tokenization platforms and market them to investors and users. StoneForm includes fractional real estate investment, DAO governance and quarterly dividends. Our campaign portfolio also includes BALIVING for tokenized Bali property NFTs and PROPDEFI for tokenized mortgages, combining product positioning with investor education and acquisition.

Paid media, KOL and PR activity can begin producing measurable signals within the first two to three weeks. Community campaigns typically build across six to eight weeks, while SEO and AI search visibility generally require three to six months. Standard marketing engagements run for eight to twelve weeks.

Yes. We have worked with clients across 40 countries and review campaign messaging against requirements in the markets being targeted. We also operate dedicated Korean and Chinese crypto marketing services. Clients include Polygon, NEAR, Aptos, The Sandbox, McDonald's and Shell.

Yes, we support exchange listing strategy, project positioning and the marketing activity surrounding a listing, backed by working relationships with Binance, BitMart and XT. Listings remain subject to exchange approval, but our team helps projects prepare the materials, visibility and market presence required for stronger listing conversations.

Schedule A Call With Our Experts

Got a Web3 or AI project in mind? We are excited to listen to your visions!



Turn your ideas into reality with our expertise in web3 and AI technology! Reach out to us today and discuss your project or ask your queries to our proficient web3 or AI experts.


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