Latest Updates
Crisis Communication Plan for Crypto Exchanges: A 72-Hour Playbook After a Hack
An hour-by-hour publishing plan for exchanges after a breach, built from what Binance and Mercado Bitcoin posted during hack week. After a security incident, an exchange should confirm the breach within about two hours, publish attacker addresses once security verifies…
What Replaced Kaito Yaps? How to Run a Crypto Mindshare Campaign in 2026
What replaced Kaito Yaps and how to run a creator-led mindshare campaign this quarter, with a brief template and a 90-day plan. Kaito Yaps is gone, and the open leaderboard model behind most 2025 mindshare campaigns went with it. Projects…
Coin vs Token for Web3 Startups: Which Model Could Attract More Investors in 2027?
KEY INSIGHTS 1. Token development offers Web3 startups a more affordable and faster launch option, while coin development requires higher investment and ongoing blockchain maintenance. 2. Investors prioritize real-world utility, customer adoption, sustainable tokenomics, and growth potential over whether a…
