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ICO Marketing: Top Strategies for Advertising & Campaigns in 2025
ICO marketing in 2025 is a different game. Token launches no longer run on hype they’re powered by precision, transparency, and storytelling. With leaner raises and smarter investors, marketing is now central to building credibility and driving real participation. Buyers…

Custom Crypto Coins vs Utility Tokens: What’s the Smarter Move for Your Business?
Choosing between a custom crypto coin and a utility token is one of the most strategic decisions a Web3 business can make. These two token types serve distinct purposes and carry different implications for technology, scalability, funding, and compliance. Coins…

Merit (MRT): How AI Tokens Can Explode with Token Utility Growth
AI tokens have had their breakout moment but not all of them have lived up to expectations. Many launched with flashy branding and vague promises, only to fade as market attention moved on. What’s emerging now is a more selective…