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How Tezos Supports Secure and Upgradable Token Development
The evolution of token standards in blockchain began with Ethereum’s ERC-20, a simple and widely adopted standard for creating fungible tokens. While ERC-20 was revolutionary at the time, it had limitations when it came to supporting more diverse token types,…
How AI-Powered Analytics Are Enhancing Crypto Marketing Campaigns for Token Launches
The world of crypto marketing has evolved significantly from traditional methods like influencer endorsements and Telegram community engagement to more sophisticated, data-driven approaches. With the rapid growth of artificial intelligence (AI), which is expected to reach a market value of…
Influencer Marketing in the RWA Space: Proven Strategies for Driving Trust and Investment
Influencer marketing has matured into a mainstream growth channel, reaching an estimated $24 billion market size in 2024, up from $1.7 billion in 2016. This significant rise reflects how trusted voices—particularly on social media—now play a central role in shaping…
